Part 1: Efficiency, Finance, and Professional Fulfillment: Creating a Healthy Landscape Practice


Presenter: Mardi Dover


Whether you are working on large scale ecological restorations or nature-based residential gardens, thoughtful systems in your business and operational practices will free up more time for doing what originally attracted you to professional landscape practice - designing beautiful and ecologically rich spaces for your clients. Mardi will share her extensive experience as a landscape designer, entrepreneur, and business consultant. She will illustrate how to streamline your design practice by creating financial and organizational processes that enhance your efficiency, your financial condition, and of equal importance: your professional quality of life.


Part 2: Finding Your Niche: Establishing an Ecological Focus for Your Firm


Presenter: Larry Weaner


Demand for ecologically beneficial landscapes is dramatically increasing. Consequently, landscape practitioners with an identifiable ecological focus are well positioned to significantly expand their client base. Offering an ecological approach, however, requires a set of specialized skills and operational approaches. This presentation will guide landscape architects and designers through the processes of self-education, ecology-specific niche marketing, and client communication. He will also describe how to create an office environment that fosters the intellectual and creative flexibility needed to optimize the value of this rewarding landscape niche.


Date & Time: Thursday, April 11, 2024, 1:00 - 4:30 PM ET
-Includes instructional time & breaks
-The session will be recorded and viewable to registrants for 3 months after the live session date. 
- Handouts will be provided

Location: Virtual

Fee: $88
-Wild Ones member discount: please email verification of member status to [email protected] for discount code.
-Students please email verification of student status to [email protected] for discount code.
-Two free Student Scholarships are available for this session. Applications reviewed on a rolling basis. Please send letter of interest, resume, and verification of student status (ie. student ID, course schedule) to [email protected].

Event Category: Professional

CEUs: APLD, LA CES, NOFA
See here for details.

Register by: 3 months after the live session date



We want to thank our Institutional Ally: 

Presenters

Mardi Dover, CPLD, is the founder and principal of Gardens by Mardi, LLC, a design-build company in Asheville, North Carolina which specializes in renovating residential landscapes in historic neighborhoods. Mardi received degrees in Art History (BA) from Davidson College, Social Work (MSW) from The University of North Carolina-Chapel Hill, and Garden Design (with merit) from Oxford College of Garden Design. Mardi is a Certified Professional Landscape Designer, a North Carolina Certified Plant Professional, a former North Carolina Licensed Landscape Contractor, and a former Licensed Clinical Social Worker. She has received Gold and Bronze Awards in Residential Design from the Association of Professional Landscape Designers, where she serves on the Board of Directors.



Larry Weaner, FAPLD, founded Larry Weaner Landscape Associates in 1982 and established NDAL in 1990. He is nationally recognized for combining expertise in horticulture, landscape design, and ecological restoration. His book Garden Revolution: How Our Landscapes Can Be a Source of Environmental Change (Timber Press 2016) received an American Horticultural Society (AHS) Book Award in 2017. In 2021 he received the AHS Landscape Design Award and the Association of Professional Landscape Designers Award of Distinction.

Register

Registration is open and recording is viewable for 3 months after the live session date. Students please email verification of student status to [email protected] for discount code.

FAQ

  • Recording: Will this course be recorded for me to view later? Do I have to attend the live session in order to access the recording?

    The entire course will be recorded and available (not downloadable) to all registrants after the live session ends for three (3) months. If you are registered, you do not need to attend the live session in order to access the recording.

  • Recording: Can I purchase only the recording later?

    You can register for 3 months past the live session date, and access the materials - including the recording - until that point.

  • Webinar Platform: Which webinar platform will the live session be held on?

    Zoom Webinar. Please make sure to download the Zoom application (https://zoom.us/download) and download the latest Zoom update if needed prior to the live course. We recommend that you join at least 5-10 minutes prior to the start time. The instructor will use PowerPoint presentations. *If you have any technical difficulties during the session and need to contact us, please email Sara Weaner, NDAL Executive Director, at [email protected] instead of calling.*

  • Continuing Education Units (CEUs): Which CEUs are approved for this course?

    We are seeking approval for CEUs by the following organizations: APLD, LA CES, & NOFA.

  • Continuing Education Units (CEUs): Can I get CEUs for taking this course?

    As this is considered a live course, those seeking LA CES CEUs must watch the session and complete the quiz on the Portal by *two weeks* after the live session date. Ensure that your Portal profile indicates ASLA/LACES under the CEU section and email [email protected] if you make any changes to your profile CEU section. You will then receive an email with your completion certificate within 3-4 weeks. || For APLD & NOFA CEUs, please self-report to those organizations using your registration confirmation email.